Privacy Policy in line with GDPR

Bure Valley Cycle Hire are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and General Data Protection Regulations 2018). We collect information about you to process your cycle rental and secondly to provide you with the best service possible. We will not email you in the future unless you have given us your consent. We will give you the chance to refuse any marketing email from us in the future.

Information we collect
The type of information we will collect about you when you place a booking request:
• Name
• Address
• Phone Number
• Email Address

This information is stored on our internal systems. We will never collect sensitive information about you. The information we hold will be accurate and up to date. You can check the information that we hold about you by emailing us. If you find any inaccuracies we will delete or correct it promptly. The personal information that we hold will be held securely in accordance with our internal security policy and the law. We will not transfer or sell your information.

When you make an online payment for an order or event you are passed to our payment provider Square. You can read their full Privacy Policy at

Your payment details are not provided to Bure Valley Cycle Hire at any time, the payment is completed fully by Square.

Use of personal information
We use the information you provide for the following purposes:
• To send updates regarding your enquiry, or booking.
• To send newsletters and details of offers and promotions in which we believe you will be interested
• To perform other general marketing and promotional activities focused on our products and services

When you place an order or booking enquiry we need to know your name, email address, and address. This allows us to process and fulfill your order. We may also ask for your telephone number which enables us to contact you urgently if there is a problem.

Your Consent
By submitting information to Bure Valley Cycle Hire you consent to the collection and use of this information by Bure Valley Cycle Hire. If we decide to change our privacy policy, we will post those changes on this page so that you are aware of what information we collect, how we use it and under what circumstances we disclose it.

Your Email Address
Your e-mail address will be used to communicate with you about your booking.

Your e-mail address will be used for our marketing purposes unless you unsubscribe. It is possible to unsubscribe at any time by sending and email to If you do not wish to receive information about our products or services you can unsubscribe by clicking the unsubscribe link, which exists at the bottom of all marketing emails sent by Bure Valley Cycle Hire.

Navigation Information
We use Google Analytics to monitor and improve our website. This data is anonymised and does not contain any personally identifiable information. We do not track your IP address.

We will not pass your information to any third parties. You can also email us to stop receiving any information about us and our services by emailing

We have appointed an internal Data Protection Compliance Manager for you to contact if you have any questions or concerns about our personal data policies or practices. Our Data Protection Compliance Manager’s name and contact information are as follows:

Michele Perry
Bure Valley Cycle Hire
Heron House,
29 Station Road
NR12 7JG

Phone Number: 07824 992513